Driver Behavior: How Telematics Improves Road Safety

The safety of our roadways is a paramount concern for both individuals and society as a whole. Every year, thousands of lives are lost and countless injuries occur due to accidents on our roads. While factors like road conditions and vehicle safety play a role in these incidents, one of the most significant contributors to accidents is often overlooked – driver behavior. 

Understanding how drivers behave on the road is crucial for improving road safety and reducing accidents. To this end, telematics is a powerful tool for analyzing driver behavior and enhancing road safety through improved training.

Telematics, a field at the intersection of telecommunications and informatics, has emerged as a game-changer in the world of road safety. Telematics systems, equipped with advanced sensors and data collection capabilities, provide a wealth of information about how vehicles are operated. This technology enables us to gain deep insights into driver behavior, allowing us to identify risky patterns and areas for improvement.

Telematics has not only revolutionized the way we monitor vehicles but also holds the potential to transform how we train drivers. By harnessing the power of data and technology, telematics systems offer a new approach to driver training that is personalized, data-driven, and highly effective.

In this article, we will delve into the world of telematics and driver behavior analysis, exploring the ways in which telematics systems collect and utilize data to provide a comprehensive understanding of how individuals behave behind the wheel. We will also examine the profound impact that telematics can have on driver training programs, leading to safer roads, more skilled drivers, and ultimately contributing to a safer and more responsible driving culture.

Understanding Telematics

Telematics, a term derived from “telecommunications” and “informatics,” refers to a multidisciplinary field that combines communication technology, data analytics, and information systems to collect, transmit, and analyze data related to remote objects, such as vehicles. Essentially, telematics involves the use of integrated technologies to monitor, record, and transmit information about vehicles’ behavior and performance, along with the conditions and activities surrounding them.

Telematics systems rely on a combination of hardware and software components to gather data from vehicles and communicate it to a central server or database. These systems typically consist of the following elements:

  • Onboard Devices: Telematics devices are installed in vehicles and include GPS receivers, accelerometers, sensors, and communication modules. These devices collect data on vehicle speed, location, acceleration, braking, engine diagnostics, and more.
  • Data Transmission: The collected data is transmitted in real-time or periodically to a central server or cloud-based platform using wireless communication technologies like cellular networks or satellite connections.
  • Data Storage and Processing: The data is stored securely and processed to extract meaningful insights. Advanced analytics and algorithms are often used to transform raw data into actionable information.
  • User Interface: Telematics systems offer user-friendly interfaces for vehicle operators, fleet managers, and other stakeholders to access and interpret the data. This can include web-based dashboards, mobile apps, and reports.

Common applications of telematics in the automotive industry

Telematics technology has found a wide range of applications in the automotive industry, including:

  • Fleet Management: Telematics systems are invaluable for businesses with vehicle fleets. They enable real-time tracking of vehicles, optimize routes, monitor fuel efficiency, and provide maintenance alerts, leading to cost savings and improved efficiency.
  • Vehicle Diagnostics: Telematics can monitor a vehicle’s health and diagnose potential issues, helping drivers and service technicians address problems before they lead to breakdowns.
  • Insurance Telematics: Insurance companies use telematics to offer usage-based insurance policies. These policies consider individual driving habits and reward safe driving with lower premiums.
  • Stolen Vehicle Recovery: Telematics systems can assist in tracking and recovering stolen vehicles by providing real-time location data to law enforcement.
  • Driver Behavior Analysis: As the focus of this article, telematics plays a crucial role in analyzing and improving driver behavior by monitoring factors like speeding, harsh braking, and erratic driving.

The evolution of telematics technology

Over the years, telematics technology has undergone significant evolution. Initially, it was primarily used for basic tracking and diagnostics. However, advancements in hardware, connectivity, and data analytics have transformed telematics into a multifaceted tool for both individuals and businesses.

The integration of GPS and the widespread availability of high-speed cellular networks have enhanced the precision and speed of data transmission. Additionally, the development of sophisticated algorithms and artificial intelligence has allowed for more accurate and insightful analysis of telematics data. This evolution has opened up new possibilities for improving road safety, enhancing driver training, and achieving greater efficiency in various industries that rely on vehicle operations.

The Significance of Driver Behavior Analysis

Understanding and analyzing driver behavior is a critical aspect of road safety and transportation management for several key reasons:

  • Accident Prevention: Driver behavior is a leading cause of accidents on the road. Analyzing it allows us to identify risky behaviors and intervene before accidents occur.
  • Cost Reduction: Accidents lead to significant financial costs for individuals and organizations. By identifying and addressing unsafe driving habits, we can reduce repair costs, insurance premiums, and legal expenses.
  • Environmental Impact: Aggressive driving behaviors like speeding and rapid acceleration contribute to higher fuel consumption and emissions. Analyzing and mitigating these behaviors can reduce the environmental impact of transportation.
  • Resource Efficiency: Efficient driving behaviors, such as smooth acceleration and braking, can lead to fuel savings and extend the lifespan of vehicles. Driver behavior analysis helps optimize resource usage.

The impact of driver behavior on road safety

Driver behavior has a direct and profound impact on road safety. Unsafe driving behaviors can lead to accidents, injuries, and fatalities. Here are some examples of how driver behavior influences road safety:

  • Speeding: Excessive speed reduces reaction time and increases the severity of accidents. It is a major contributor to road fatalities.
  • Aggressive Driving: Behaviors like tailgating, weaving between lanes, and road rage can lead to accidents and road rage incidents.
  • Distracted Driving: Using mobile phones, eating, or engaging in other distractions while driving impairs a driver’s attention and reaction time.
  • Fatigue: Drowsy driving can be as dangerous as drunk driving, as it impairs a driver’s ability to stay alert and make quick decisions.
  • Impaired Driving: Alcohol, drugs, or prescription medications can impair a driver’s judgment and coordination, significantly increasing the risk of accidents.

The benefits of proactive driver training

Proactive driver training is a crucial strategy for mitigating the negative impact of unsafe driver behaviors. By identifying areas where drivers can improve and providing targeted training, organizations can achieve several benefits:

  • Reduced Accidents: Well-trained drivers are less likely to engage in risky behaviors and are better equipped to respond to challenging road conditions, leading to fewer accidents.
  • Lower Insurance Costs: Organizations that invest in driver training may qualify for lower insurance premiums due to improved safety records.
  • Improved Fuel Efficiency: Training can teach drivers how to operate vehicles more efficiently, reducing fuel consumption and costs.
  • Enhanced Reputation: Companies that prioritize driver safety demonstrate responsibility and care, which can enhance their reputation among customers and partners.

The role of data in driver behavior analysis

Data plays a central role in driver behavior analysis. Telematics systems collect a wealth of data related to driver behavior, including speed, acceleration, braking, and more. This data is instrumental in:

  • Identification: Telematics data helps identify specific behaviors or patterns of behavior that need attention, such as frequent speeding or harsh braking.
  • Benchmarking: Data allows organizations to establish benchmarks for safe driving behaviors and compare individual drivers or teams to these standards.
  • Customization: With data insights, driver training programs can be tailored to address the unique needs and challenges of individual drivers.
  • Feedback and Coaching: Telematics data can provide real-time feedback to drivers, helping them self-correct and improve their behavior on the road.
  • Performance Evaluation: Organizations can use data to evaluate the effectiveness of driver training programs and make adjustments as needed to achieve better results.

Telematics and Driver Behavior Analysis

Telematics systems employ a variety of sensors and technologies to collect data on driver behavior. Here’s an overview of how these systems capture crucial information:

  • GPS Tracking: Telematics devices incorporate GPS receivers to determine the vehicle’s location and speed. This data is essential for monitoring speed limits and tracking routes taken.
  • Accelerometers: Accelerometers measure changes in vehicle speed and direction, allowing telematics systems to detect rapid acceleration, harsh braking, and aggressive turns.
  • In-Vehicle Sensors: Many modern vehicles are equipped with in-vehicle sensors that provide data on engine performance, fuel consumption, and vehicle diagnostics. Telematics systems tap into this information to assess the health of the vehicle and the driver’s habits.
  • Onboard Cameras: Some advanced telematics systems include onboard cameras that record video footage both inside and outside the vehicle. This visual data can be valuable for analyzing driver behavior, such as distractions or risky maneuvers.

Types of data collected by telematics systems

Telematics systems collect a wide range of data points related to driver behavior and vehicle performance. These data types offer a comprehensive view of how drivers behave on the road:

  • Speed Data: Telematics systems record vehicle speed, enabling the assessment of speeding events and compliance with speed limits.
  • Acceleration and Braking: Data on acceleration and braking patterns help identify aggressive driving behaviors, such as rapid acceleration or harsh braking.
  • Cornering and Turns: Telematics systems monitor the vehicle’s behavior during turns, detecting instances of unsafe cornering and sharp turns.
  • Idling Time: Excessive idling can contribute to fuel wastage and emissions. Telematics data tracks idling time and patterns.
  • Location and Route Data: GPS data provides information on the vehicle’s location, route taken, and geofence breaches, allowing for route optimization and monitoring of adherence to prescribed routes.
  • Engine Diagnostics: Telematics systems gather data on engine health, including diagnostic trouble codes (DTCs), fuel efficiency, and maintenance needs.
  • Driver Identification: Some systems offer driver identification features, associating specific behaviors with individual drivers, which is useful for personalized training.

Real-time monitoring and feedback

One of the significant advantages of telematics systems is their ability to provide real-time monitoring and feedback to drivers. Here’s how it works:

  • Real-time Alerts: Telematics systems can issue immediate alerts to drivers for specific behaviors, such as speeding or harsh braking. These alerts can be audible, visual, or even sent as notifications to a mobile app.
  • In-Cabin Feedback: Some systems include in-cabin feedback devices, like audible warnings or seat vibrations, to prompt drivers to adjust their behavior.
  • Scorecards and Dashboards: Drivers can access scorecards or dashboards that display their performance in real-time, allowing them to monitor their driving habits and make improvements on the spot.

Data analysis and reporting tools

Telematics systems not only collect data but also offer robust analysis and reporting tools to transform raw data into actionable insights. Key features of these tools include:

  • Data Storage: Telematics systems securely store historical data for future reference and analysis.
  • Custom Reports: Users can generate custom reports that highlight specific driver behaviors or trends over time.
  • Trend Analysis: Telematics platforms use data analytics to identify long-term trends and patterns in driver behavior.
  • Driver Scoring: Drivers can be assigned scores or rankings based on their behavior, allowing for easy performance comparisons.
  • Training Recommendations: Some systems provide recommendations for targeted driver training based on individual performance data.
  • Predictive Analytics: Advanced telematics systems may incorporate predictive analytics to anticipate potential safety issues and recommend preventive actions.

In essence, telematics systems empower organizations with the tools they need to monitor, analyze, and improve driver behavior systematically, contributing to safer roads and more responsible driving habits.

Improving Training with Telematics

The integration of telematics data into driver training programs represents a significant advancement in driver education and safety. Here’s how telematics data can be effectively incorporated into training:

  • Baseline Assessment: Telematics data provides a starting point for driver training by establishing a baseline of each driver’s behavior. This baseline helps trainers identify specific areas requiring improvement.
  • Targeted Content: Training programs can be tailored to address the specific challenges and behaviors exhibited by individual drivers. For example, if a driver frequently exceeds speed limits, the training can focus on speed management.
  • Objective Evaluation: Telematics data offers objective metrics for assessing driver performance, reducing subjectivity in the training process. Trainers can use data to track progress and set achievable goals.
  • Simulated Scenarios: Telematics data can be used to create realistic driving scenarios in training simulators, allowing drivers to practice responding to situations identified as problematic in their behavior data.

Customized training plans based on individual driver behavior

Telematics data enables the creation of customized training plans that address the specific needs and habits of each driver. Here’s how this customization works:

  • Behavioral Analysis: Telematics systems analyze data to identify the most common and severe driving behavior issues for each driver, such as speeding, harsh braking, or distracted driving.
  • Training Modules: Based on the analysis, training modules are developed to target the identified issues. These modules may include videos, quizzes, interactive simulations, and in-person coaching sessions.
  • Progress Tracking: The effectiveness of the training is continually monitored using telematics data. Trainers and drivers can track improvements and make adjustments to the training plan as needed.
  • Individual Feedback: Drivers receive personalized feedback that highlights their specific strengths and areas for improvement. This feedback can be delivered through dashboards, mobile apps, or one-on-one coaching sessions.

Coaching and feedback using telematics insights

Telematics insights play a crucial role in coaching and providing feedback to drivers. Here’s how coaching and feedback can be enhanced through telematics:

  • Real-time Coaching: Telematics systems offer real-time coaching by providing immediate feedback to drivers when they exhibit risky behaviors. This can include audio warnings, visual alerts, or even notifications to a coach or supervisor.
  • Data-Driven Discussions: Coaches and trainers can use telematics data as a basis for constructive discussions with drivers. Instead of subjective assessments, discussions are based on objective data, making them more effective and actionable.
  • Positive Reinforcement: Telematics systems can also acknowledge and reward safe driving behaviors, reinforcing positive habits among drivers. For example, a driver with a consistently low speeding rate might receive recognition or incentives.
  • Progress Reports: Regular reports based on telematics data can be shared with drivers, highlighting their improvements and areas still needing attention. These reports can serve as motivational tools.
  • Continuous Learning: Telematics-enabled coaching encourages a culture of continuous learning and improvement among drivers. It’s not a one-time event but an ongoing process that adapts to changing behaviors and road conditions.

Telematics data empowers driver training programs to be more precise, effective, and tailored to individual driver needs. By combining behavioral analysis with targeted training and real-time feedback, organizations can create a safer and more skilled driver workforce.

Enhancing Road Safety

Telematics systems are invaluable tools for identifying high-risk behaviors among drivers, enabling organizations to take proactive measures to enhance road safety. Here’s how telematics helps identify these behaviors:

  • Data Analytics: Telematics platforms use data analytics to pinpoint specific high-risk behaviors, such as frequent speeding, harsh braking, rapid acceleration, and distracted driving incidents. These behaviors are often indicative of an increased likelihood of accidents.
  • Scoring Systems: Telematics systems often assign scores to drivers based on their behavior, allowing organizations to identify individuals with consistently poor driving habits. Drivers with lower scores are flagged for further attention.
  • Anomaly Detection: Telematics can detect anomalies or deviations from established norms, such as unusual routes or geofence breaches. These anomalies may signal high-risk activities or unauthorized vehicle use.
  • Pattern Recognition: By analyzing historical data, telematics systems can recognize recurring patterns of high-risk behavior, helping organizations anticipate and address potential safety issues.

Implementing safety policies and interventions

Armed with insights from telematics data, organizations can implement effective safety policies and interventions to mitigate high-risk behaviors:

  • Safety Policies: Telematics data can inform the development of comprehensive safety policies that outline expectations for safe driving behavior, consequences for violations, and incentives for safe driving.
  • Driver Training: Telematics data can identify areas where additional driver training is needed to address specific high-risk behaviors. Organizations can then provide targeted training to improve safety.
  • Policy Enforcement: Telematics data can be used to enforce safety policies through consequences like disciplinary actions or incentives for adherence to safe driving practices.
  • Interventions: Organizations can intervene in real-time when high-risk behaviors are detected. For instance, a supervisor or manager can contact a driver immediately if a telematics alert signals dangerous driving.
  • Regular Safety Reviews: Periodic reviews of telematics data allow organizations to assess the effectiveness of safety policies and interventions and make necessary adjustments.

The role of telematics in preventing accidents and reducing fatalities

Telematics plays a pivotal role in accident prevention and the reduction of road fatalities:

  • Early Warning: Telematics systems provide early warnings about high-risk behaviors, giving drivers the opportunity to correct their actions before accidents occur.
  • Accident Reconstruction: In the unfortunate event of an accident, telematics data can be invaluable for accident reconstruction. It provides crucial details about vehicle speed, location, and driver behavior leading up to the accident, helping investigators determine the cause.
  • Predictive Analytics: Advanced telematics platforms can use predictive analytics to anticipate potential accidents based on historical data and patterns. This allows organizations to take preventive actions, such as adjusting routes or providing additional training.
  • Reducing Fatalities: By identifying and addressing high-risk behaviors, organizations can significantly reduce the likelihood of accidents and, ultimately, fatalities on the road.
  • Safety-Centric Culture: Telematics systems contribute to the development of a safety-centric organizational culture, where both drivers and management prioritize safe driving practices, leading to fewer accidents and fatalities.

Telematics systems are instrumental in enhancing road safety by identifying high-risk behaviors, enabling organizations to implement effective safety policies and interventions, and ultimately preventing accidents and reducing fatalities on our roadways.

Overcoming Challenges and Concerns

While telematics technology offers substantial benefits, it also raises concerns about privacy and data security:

  • Data Privacy: Drivers may be apprehensive about their personal data being collected and monitored. Concerns over privacy can lead to resistance to telematics systems.
  • Data Security: The data collected by telematics systems is sensitive and must be protected from unauthorized access or breaches.
  • Regulatory Compliance: Organizations must comply with data privacy regulations, such as GDPR in Europe or state-specific laws in the United States, which can be complex to navigate.

Resistance to change among drivers

Implementing telematics systems and driver behavior analysis programs may face resistance from drivers for various reasons:

  • Perceived Surveillance: Drivers may feel like they are constantly monitored, leading to concerns about trust and autonomy.
  • Change in Work Habits: Drivers may need to adjust their driving habits, which can be met with reluctance, especially if they have been driving a certain way for a long time.
  • Training and Education: Drivers may resist additional training or feedback if they perceive it as an imposition or criticism.

Costs and implementation challenges

Introducing telematics systems and behavior analysis programs can pose financial and operational challenges:

  • Initial Investment: Acquiring and installing telematics hardware and software can be costly, especially for organizations with large fleets.
  • Integration: Integrating telematics systems with existing fleet management software or business processes can be complex and time-consuming.
  • Training: Properly training staff and drivers on how to use telematics systems and interpret data is essential but requires time and resources.
  • Maintenance: Telematics systems require ongoing maintenance and support, which adds to the total cost of ownership.

Strategies for addressing these challenges

To successfully implement telematics systems and driver behavior analysis programs while addressing these challenges, organizations can consider the following strategies:

  • Transparency: Communicate openly with drivers about the purpose and benefits of telematics. Assure them that data will be used for safety and improvement, not punishment.
  • Data Privacy: Implement strong data privacy and security measures, including encryption, access controls, and compliance with relevant regulations. Clearly explain data handling policies to drivers.
  • Driver Engagement: Involve drivers in the process by seeking their input and feedback. Encourage them to take ownership of their safety and provide opportunities for improvement.
  • Training and Education: Offer comprehensive training on how to use telematics systems and interpret data. Emphasize the benefits, such as improved safety, reduced insurance costs, and potential incentives.
  • Gradual Implementation: Introduce telematics systems gradually, allowing drivers to adapt to the technology and its insights over time.
  • Incentives: Consider offering incentives for safe driving behaviors, such as rewards, bonuses, or recognition.
  • Change Management: Employ effective change management strategies to overcome resistance and ensure that drivers and staff understand the value of telematics in improving safety and efficiency.
  • Vendor Selection: Choose a reputable and reliable telematics provider with a track record of success and strong customer support.
  • Continuous Improvement: Regularly assess the effectiveness of your telematics program and make adjustments based on feedback and data analysis.

Final Thoughts

In today’s world, where road safety is paramount, driver behavior analysis stands as a crucial pillar for mitigating risks and saving lives. Every year, accidents, injuries, and fatalities occur due to unsafe driving behaviors that can often be prevented or mitigated through proactive measures.

Telematics technology has emerged as a powerful ally in our quest for safer roads and better-trained drivers. Through the collection and analysis of data on driver behavior, telematics systems provide valuable insights that allow organizations to identify high-risk behaviors, tailor training programs to individual needs, and offer real-time feedback to drivers. By harnessing this technology, we can foster a culture of responsible driving and significantly reduce accidents on our roadways.

Fleets that prioritize road safety and the skill development of their drivers have a unique opportunity to make a positive impact on their operations and the broader community. 

To leverage the full potential of telematics for safer roads and better-trained drivers, we encourage you to contact a GoFleet consultant today. Our experts are ready to provide you with more information and guide you on the journey towards a safer, more responsible driving culture.

How to Get Drivers on Board with Dash Cams

Drivers and dash cams

You’ve done your research on dash cams, pulled the trigger and made the investment. Implementation is good to go and from here on it, it’s smooth sailing. In no time, you’ll have your drivers on board with dash cams, right?

Not always. As with anything new, there can be a learning curve, and even resistance, when it comes to getting drivers on board with dash cams. 

This article will explore why some drivers might hesitate when it comes to dash cams, and how you can help get your drivers on board with dash cams.

Why Would Your Drivers Take Issue With Dash Cams?

Context, insight, and even a little empathy are necessary to address dash cam resistance. Some of the top objections with dash cams include:

Dash Cams Are an Invasion of Privacy

Having a camera pointed directly at someone for hours on end can feel a bit intrusive. Only last year, an Amazon driver tendered his notice after it was announced that the online retailer would be implementing AI dash cams in their delivery vehicles, citing the move was “both a privacy violation, and a breach of trust.”

Solution: Let Drivers Know That Privacy is a Priority

If privacy is a big concern for your drivers, let them know that it’s a priority for your fleet as well. This could include ensuring that only authorized personnel have access to footage, and that footage is only used for legitimate purposes, such as investigating accidents or claims. Implementing policies and procedures like these will go a long way in gaining driver trust.

Drivers Will Feel Like They’re Not Part of the Process

While your drivers aren’t necessarily part of your day-to-day business operations and decision-making, simply announcing a roll-out for new technology without requesting any feedback or having a pilot program can make your staff feel as though they don’t have agency over their role.

Solution: Provide Transparency

If you’re worried about drivers being resistant to dash cams, ease into it. Start by rolling out the technology to a few select drivers, and see how they react. You can then use their feedback to make adjustments before rolling it out to the rest of your fleet. 

Let your drivers know why you’re using dash cams and how you plan to use the footage. Make clear your intentions, and remind them that you have their best interests at heart.

This gradual approach will give you a chance to work out any kinks, and it will also help build trust with your drivers.

Finally, it’s always a good idea to get feedback from your drivers. As primary users, they may have insights or suggestions on how to make the transition to using dash cams smoother. Don’t hesitate to reach out and ask for their input!

Dash Cams Will Catch Their Mistakes

Again, this is a valid concern. No one wants to get in trouble or be reprimanded for making a mistake, and having it all caught on camera can feel like too much pressure. 

Solution: Talk About the Benefits

One of the best ways to get drivers on board with dash cams is to simply talk to them about the benefits. 

Improved fleet safety, reduction in insurance rates, and peace of mind knowing that footage can be used to defend against false claims feel far less like you’re trying to catch your drivers in a “gotcha” moment. 

Dash Cams Will Negatively Affect Performance Reviews

If video footage is being used for performance reviews, drivers might take umbrage with dash cams, citing them as a means to limit career advancement.

Solution: Use Training and Education as a Solution, Not Surveillance

Get drivers on board with dash cams using training and education opportunities, as well as incentives for good driving performance. 

Whether you offer prizes, rewards or bonuses, positive reinforcement can put to rest any myths or misconceptions about dash cams, and it will also contribute towards a positive safety culture. 

Dash cams present a unique opportunity for partnership between you and your drivers, offering transparency and accountability on either side. Your drivers want to know that you have their safety and best interests at heart. They want to feel encouraged and appreciated.

Changing the language around implementation will make a big difference when getting your drivers on board with dash cams.

Provided you’ve given your drivers adequate time to prepare for the transition, they too will come to see dash cam technology as a benefit — possibly even an asset — to their work on the road.

driver, fleet, transportation, training, driver shortage, zenducam, gofleet, zenscore

GoFleet Can Help You Hire (And Keep) Drivers – Here’s How.

According to the American Transportation Research Institute’s (ATRI) 2021 Critical Issues in the Trucking Industry report, fleets still list driver shortage as a top concern. Second on the list is driver retention, proving that it takes more than a competitive salary to attract and maintain a top-tier roster of professional drivers.


Thankfully, GoFleet has a number of resources to help mitigate driver shortage. By leveraging ZenScore, ZenduCAM and our managed service, we can help you recruit — and retain — the best drivers for your fleet.


The Driver Shortage


The trucking sector has undergone a period of belt-tightening, particularly with regards to the shortage of available drivers. The reasons are nuanced, but the end result is a deficit of available — and skilled — truck operators.


The pandemic has contributed to a massive imbalance of supply and demand. Drivers are hesitant to return to work due to the pandemic, or struggling to find licensing bureaus and training schools that remained open during lockdown. The result was a surge in freight volume with a drastically reduced headcount of qualified drivers, and a potential backlog of potential drivers waiting to be certified.


Retirements, layoffs and career changes represent another layer of lowered headcount. The average age of a truck driver is 46 (compared to 42 for all workers) and private fleet drivers can average 57 years old. With truck operators retiring faster than they can be replaced, fleet managers are left short-staffed and struggling to recruit suitable candidates.


Drivers are also changing careers, looking to replace their time behind the wheel with other swelling industries such as warehousing and construction. According to BLS, there have been roughly 43,000 construction jobs added to the construction industry since June. 


While we can’t make recommendations about wages and salaries, GoFleet can show you how our end-to-end digital fleet solutions can help you with consistency, transparency and safety; three pillars upon which you can build a stellar team of drivers.


Build a workplace safety culture


If you can effectively connect culture and safety, you’ll be more likely to boost retention. A positive corporate safety culture engages drivers by emphasizing that their actions matter. On the road, dash cams and telematics data help engage drivers on their routes by identifying risky behaviour, providing live coaching and reinforcing compliance regulations.


You should be clear and consistent with corporate messaging: safety is your top priority. Reinforce the connection between a driver’s behaviour and the fleet’s reputation, and make safety a part of every operation and branding opportunity, on and off the road.


Connect with technology


Compliance rules, such as the ELD mandate, require drivers to monitor their hours of service (HOS) Investing in dash cam technology makes your drivers daily routine easier, safer, and more productive. When drivers feel supported, not surveilled, they’re more likely to stay at their job.


For example, ZenduCAM provides live HD streaming to identify accidents or incidents with real-time transmission of images, GPS location tracking and driving behaviour data. ZenduCAM can help you track your drivers’ hours of service as well as their CSA scores. Smarter routing and scheduling can make trips more efficient, bringing your drivers home more often, contributing to their overall job satisfaction and aiding your business in retaining your drivers.


Reward your top performers


As part of our Managed Service offering, you can view the performance of your drivers at a glance with our built-in points system and break down the performance of each driver individually in detailed scorecards.


Identify your best drivers through this driver score program. This scorecard tells your drivers where they rank, and what they have to do to achieve the next reward level. By changing the narrative from punishing “bad” behaviour to rewarding good driving habits, your drivers are less likely to see dash cams as invasive or punitive.

GoFleet’s ZenScore creates quantifiable assessments on driving behaviour by identifying dangerous driving habits and optimizing the efficiency of your fleet. This interactive dashboard and driver scoring system monitors violations while incentivizing drivers to improve performance through contests and KPI metrics. Offer bonuses to individuals with high safety scores to help with retention, or try gamification to keep your fleet engaged.


Help optimize their routes


A common refrain from drivers leaving the trucking industry is the desire to be at home with their loved ones on a more regular basis (hence the move to more stationary industries such as construction.)


Using a custom mapping solution such as ZenduMaps, you can configure your maps to show data such as road status, vehicle location, weather reports and compliance times. Work with your fleet to optimize their routes, shorten trips and reduce the amount of time spent on the road while still managing operations efficiently. 


Improve training


Ongoing communication between you and your drivers is essential to reducing errors and improving efficiency. A great tool to help improve effective and continuous communication is ZenduLearn, an innovative training solution that leverages an online course hub to provide the skills and resources your drivers need.


Having detailed insights about each driver’s behaviour allows training to be tailored to each specific individual based on what they need to improve on. The application offers completion tracking and personalized learning, automating the most common tasks of employee training, such as marking quizzes, sending notifications for incomplete training modules, and issuing certifications. The centralized platform also allows you to keep track of every driver’s progress so you can maintain a strong learning environment within your team. 




According to FreightWaves magazine, the average cost of turnover is $11,500 per driver. High-performing truck drivers are an asset and an incredibly valuable resource to any business. Their role requires constant and heightened awareness and good judgement. 


Discover how to use industry-leading telematics, dash cams and managed service solutions to help you improve operational efficiency, enhance safety and create a lineup of exemplary drivers. Schedule a free demonstration today, and let us take you team to the next level.

Technology to Prevent & Stop Distracted Driving

Imagine this.


You’re having a great morning. You’ve just left the house after enjoying some coffee and you’re on your way to get some groceries. While you’re on the road, you pass by another car and you notice the person inside is looking down at their phone.


Now I’m sure this situation has been observed multiple times by people who regularly drive. But this is more than just a regular occurrence and texting while driving should be taken more seriously. Sure, you could look down at a text for a second and nothing might happen. But there is a chance that your act of looking away from the road for a few seconds could end in disaster.


Worst case scenario?

Check out this short video on how a distracted driver changed lives forever by having two eyes on his cell phone instead of the road ahead.



According to the National Highway Traffic Safety Administration, distracted driving was linked to 3,450 deaths in 2016, making up 9.2% of all motor vehicle-related fatalities. So what can you do? Well, if you have a fleet you might want to look into some distracted driving solutions. GoFleet, for example, offers two solutions currently – their Driver Distraction Camera and their FleetGuardian.

The FleetGuardian Solution

FleetGuardian is for the driver who needs to stay connected and the company that is serious about safety. It’s basically a tamper-proof safety box for drivers to store their phone in while they are busy driving while allowing for Bluetooth connectivity for easy hands – free communication.


It connects to a GO7 tracking device through the IOX port and can track if the drivers haven’t placed the phone inside the box when the car is moving. This is a great feature that allows you to monitor if your drivers are using the boxes and if not, you can correct the issue.


Another plus to the FleetGuardian, is how easy it is to set up, since its just hardware (a box with a cable). Other solutions like apps, take some time to configure.

Technology for Distracted Driving

Driver Distraction Camera

Technology for Distracted Driving


Driver Distraction Camera you say? Yes, it’s real, and it is almost ready for the public to use. The ZenduCAM Driver Distraction Camera is the world’s most advanced fatigue detection and driver distraction alert camera. The camera features facial recognition technology which detects when the driver is distracted (this includes alerts when the driver is texting, eating, micro-sleeping, holding a phone, yawning, and more). This amazing advancement even works in the night time due to twelve infrared LEDs. It also sounds audible alerts when it detects any distraction.



I know, crazy…


With so many options to help prevent distracted driving, I recommend investing in a solution that is right for you and your business. Whether that means a preventative solution, or protective solution – any way to keep the roads safer is always a good bet.




Check out our other blog on Distracted Driving!


What’s Considered as Distracted Driving?

What’s Considered as Distracted Driving?

By definition, distracted driving seems pretty simple. If something is causing a driver to compromise their judgement while driving – it is considered a distraction. Typically, most people associate distracted driving with electronic devices. It has now become common knowledge that you absolutely cannot be using your phone while driving or even hold it in your hands. Well, unless your idea of fun includes paying up to $1000 and receiving three demerit points (not to mention a suspended license for 30 days for a first conviction).


What is considered as distracted driving


Still sound like fun? No? Just don’t use your phone while driving. While that statement is applicable everywhere that roads exist, these consequences come directly from Ontario’s laws. So if you’re from Ontario, pay extra attention folks.


Now that we are familiar with the consequences of using an electronic device while driving, let’s discuss what else constitutes distracted driving according to the RCMP.



Did Matt’s infamous “shortcut” get you lost again? Well, you’re going to have to pull over and type your destination into the GPS when you aren’t driving.


Wondering if you missed any information in that document you just signed? You’ll need to wait until you are no longer driving in order to read it.


Is Friday by Rebecca Black blaring through your speakers? Well, you can apologise to your ears after you pull over because you can’t switch playlists while driving either.



Oh, and that burrito in the passenger seat that you just picked up? It might be calling your name but if you choose to eat it on the road, a distracted driving violation could be waiting for you too (Plus six demerits depending on the food).


Eating Distracted Driving



Got it?


Basically, distracted driving isn’t only limited to the use of electronics. You could be combing your hair while merging to be found guilty of distracted driving. So let’s get into specifics, the following actions that are considered as distracted driving


  • Talking on a cell phone
  • Texting
  • Reading (books, maps, newspapers for example)
  • Using a GPS navigator
  • Watching videos or movies
  • Eating /drinking
  • Smoking
  • Personal grooming
  • Adjusting the radio / CD
  • Playing extremely loud music


So What?


Look, rules are broken all the time. But when it comes to distracted driving, breaking the rules could mean the difference between life and death. In fact, 80% of collisions and 65% of near crashes have some form of driver inattention as contributing factors according to the National Highway Safety Administration. With statistics like those, companies have started to take preventative action by implementing ways to monitor distracted driving on the roads.



What’s Being Done About it?


Solutions like alert systems to tell drivers to slow down when they’re speeding, for example, can help create a safer environment on the road. GoFleet specifically offers solutions to act as deterrents for distracted driving; like their variety of cameras, hands-free communication alternatives, and cellphone disabling systems. A cool feature that we will see available on the market is Video AI. This technology processes facial contours to determine if people are distracted or not while they are driving, and sends notifications to managers. The system is able to detect when the driver is texting, eating, micro-sleeping, holding a phone, yawning and more. It can be suggested that reactions leading to crashes usually occur when the driver in question is being distracted while operating the vehicle. Technology is making big moves people!



Many companies run reports and try to further educate drivers on how to drive safely so fewer accidents occur due to distractions. What’s more, goFleet also offers solutions for disabling mobile devices while the driver is on a route, as well as intelligent cameras that recognize if the eyes are looking down, or if there’s a phone in your hand, if you’re eating and more! See our solutions by clicking here.


Okay so, just to clarify – no phone use while driving. At all.


Do not take your eyes off the road to pull out your lunch, and definitely do not try to do your makeup on the way to work. Anything that could limit you from being focused while driving should be avoided. Let’s work together to be more aware and keep the streets safer.


Distracted Driving


Part 3: Common Useful Reports – Driver Safety Reports

One of our biggest client request is creating reports. Reports are a useful fleet management tool because they provide snapshots for decision making. For instance, safety managers use driver safety reports to monitor driver safety and train drivers on best practices.

Driver Safety Reports

Safety is a top priority for many fleets because even a single accident can be disastrous. For instance, think about the BP oil spill a few years ago. In this case, an oil rig leaked and caused wide damage. The company paid billions of dollars in fines and saw a consumer backlash in sales.

Similarly, fleet businesses invest heavily into driver safety to prevent accidents. Some of the most common driver safety reports measure include seatbelt violations, Top 5 Speeding Violators, and Top 5 Aggressive Drivers.

Seatbelt Violators

Many people were taught from an early age to wear their seatbelts. Although most people wear seatbelts, there are still a few folks who don’t.

This problem also impacts fleets. Businesses are partly liable for workplace safety so most fleets have seatbelt policies. Fortunately, a lot of these fleets get visibility on seatbelt compliance by using vehicle monitoring tools.

Seatbelt Violators

To illustrate, Geotab uses a Top 5 Seatbelt Violation report to monitor seatbelt compliance. In our example report, the biggest concern is Vehicle 4. As a result of this data, the supervisor knows to follow up with Vehicle 4’s driver on their seatbelt usage.

Top 5 Speeding Report

Another common safety metric is speeding. Speeding is extremely common. For instance, think about the last time you were on the road. How many speeders did you see? Most drivers will answer, “almost everyone on the road!”

Speeding, however, is especially concerning for commercial vehicles. Commercial vehicles are much bigger and heavier than private vehicles. Therefore, commercial vehicle accidents are usually more serious than non-commercial vehicle accidents.

top 5 speeding violations

In response, supervisors use driver safety reports such as Top Speeding Violators. In our sample report, Alex leads the fleet in speeding incidents. As a result, his manager has the data to say something like, “Alex, I noticed that you sped a company-leading 144 times. I expect you to decrease that to X speeding incidents next month.”

Top 5 Aggressive Driving

Is speeding the only aggressive driving habit? No. There are tons of other aggressive driving habits. For instance, in Ontario driving tests, assessors watch aggressive habits such as braking harshly, accelerating harshly, and cutting other drivers.

Harsh braking is a particularly common KPI in modern fleets. Managers found a strong correlation between harsh braking incidents and distracted and fatigued driving incidents.

harh braking driving behaviour

In response, a lot of supervisors are now collecting video driving safety reports. Fleet cameras detect aggressive driving habits and show a footage of the event. As a result, managers can check if the driver was distracted or fatigued.

Did you enjoy our mini-series on useful fleet reports? Click here to watch a video on other common driver safety reports. 

Driver Safety Course: Common Driving Mistakes

What are some common driving mistakes? New or veteran drivers are all guilty of a few mistakes. However, as bad as some people think of their driving skills, most drivers have never had the misfortune of appearing on the “Canada’s Worst Driver” driver safety course.

Canada’s Worst Driver is a TV show based off the British show. Bad drivers are nominated by their family and friends to be rehabilitated on the “Canada’s Worst Driver’s” driver safety course.

To be fair, there are some truly challenging obstacles on that training course. Here is a clip from the show:

We’ll take a look at some of the most common driving mistakes, not just from Canada’s Worst Drivers, but from everyday drivers.

most common driving mistakes

1) Not following the speed limit.

Driving too fast (or too slow!) is a big one. In fact, speeding is heavily linked to causing accidents.

Here’s the most interesting stat. Almost everyone knows speeding is bad but they do it anyway! A few years ago, in an Alberta survey, 82% of people believed that speeding is bad but 52% of people still admit to speeding.

In other words, speeding is completely blamable on human error! Besides keeping an eye on their speed, some drivers use speed sensors to remind them to slow down.

2) Abrupt starts/stops

Harsh braking and acceleration is another common mistake. Not only can they cause accidents, but harsh driving is a fuel killer.

Going back to Canada’s Worst Drivers, the Water Bucket Challenge tests drivers on harsh driving and is an audience favourite. A large water bucket is mounted on top of the driver’s roofless car. Whenever the driver accelerates or brakes harshly, the water spills on everyone in the car.

Similarly to the water bucket challenge, instructors often tell new drivers to imagine a water glass in their car. The goal is to drive smoothly and prevent the glass from spilling.

3) Improper lane changes

Improper lane changes are next on our list. Lane changes are one of the most common ways for drivers to get in an accident. Many accidents happen because drivers forget to check their blind spot and crash into a neighbouring car.

How can drivers avoid this mistake? The biggest tip is to remember your driver safety course! A lot of instructors teach the acronym MSB, or at least some variation. MSB stands for Mirror, Signal, Blind spot check. Drivers should check of the 3 spots during every single lane change.

Another tip is to install blind spot sensors. Some drivers equip their cars with sensors that warn them of any unsafe lane changes.

4) Distracted driving

Distracted driving deserves its own spot on this list. Everyone knows that distracted driving is bad. Yet, drivers still do it all the time. Just the other day, I saw a driver texting because the traffic was moving slowly!

Speaking of texting and driving, that is one of the biggest forms of distracted driving. However, it is certainly not the only form of distracted driving!

Some other common distractions include talking to passengers, staring at the GPS navigator, or even pressing skip on an annoying music track.

5) Not paying attention in parking lots

Other than being careful on the road, drivers need to pay attention in parking lots. Parking lots have large accident rates because it is a busy environment with lots of distractions.

Here are some statistics. In parking lots, 63% of drivers plan their trip on their navigators, 60% of drivers talk on the phone, and 53% of drivers groom themselves. There are a lot of distractions!

pay attention in parking lots

Needless to mention, drivers need to pay more attention in parking lots. Drivers need to put away all distractions after starting the vehicle.

6) Overconfidence

Finally, overconfidence is a common driving mistake. A lot of drivers, even veteran drivers, put themselves at risk.

According to studies, 8 out 10 people believe that they are above average drivers. However, 90% of accidents are caused by human errors. Based on those numbers, above average drivers still make errors! As a result, veteran drivers should remember that they too can get in accidents from carelessness.

EHS Today: Black Friday Alert: Driving Through a Parking Lot Is Still Driving!
Business Insider: Americans are dangerously overconfident in their driving skills —but they’re about to get a harsh reality check
CBC: Speeding is bad but we do it anyway, Alberta drivers tell AMA

Managing Driving Fatigue Around Daylight Savings Time

Recently, the clocks sprang forward for Daylight Savings Time. Although people enjoy more sunlight in the evening, fleet safety managers are concerned about managing driver fatigue. According to studies, people are 17% more likely to get in an accident on the Monday after the time change.

Of course, that doesn’t Daylight Savings Time is an awful idea! Let’s explore the history of daylight savings time and discuss managing driver fatigue.

History of Daylight Savings Time

Who thought of Daylight Savings Time? Daylight Savings Time has hundreds of years of history.

Benjamin Franklin

Benjamin Franklin was one of the thought leaders for Daylight Savings Time – he strongly believed that people should rely on sunlight rather than candles. Franklin then published an essay where he summarized that the economy could save millions of dollars with sunlight.

William Willett

While Franklin thought about maximizing sunlight, Willett was the one who suggested an actual time change. One day, Willett realized that people can get more sunlight by advancing clocks by an hour between spring and fall.Year after year, the British parliament mulled over Willett’s idea.

Wartime & Afterwards

Daylights Savings did not take place until the First World War, where countries needed to save energy. It was actually Germany who first used Daylight Savings. England and the Allies soon followed suit.

After the war, some cities continued using Daylight Savings Time. Eventually, governments realized that it made more sense for everyone to have Daylight Savings Time and passed a law to do so. Today, about 40% of places use Daylight Savings Time!

Daylight Savings & Road Safety

Road safety was perhaps something Franklin and Willett didn’t consider. Cars, after all, were not popularized until the 1900s!

Daylight Savings Time affects road safety because:

Driver fatigue. Losing an hour is bad news for sleep lovers! In addition to the lost hour, most people find it hard to force themselves to sleep earlier. Of course, by losing sleep, people have reduced physical and mental ability in the morning.

Visibility. While Daylight Savings mean longer evenings, it also means darker morning drives. Early March is always a tease; before Daylight Savings Time, people get a preview of bright mornings but are then treated to a dark morning after Daylight Savings Time kicks in!

Managing Driver Fatigue

Drivers and fleets both have a role in managing driver fatigue.


People can reduce fatigue by managing their sleeping schedules. Some of the top tips include:

7 Day Adjustment

The National Sleep Foundation recommends using an entire week to prepare for Daylight Savings. Each day, people should sleep 10 minutes earlier than the day before. As a result, an entire hour is made up by the week’s end.

Bedtime Ritual

Another tip is to work on a bedtime ritual. Some rituals such as avoiding electronics or food before sleep should be universal. Other rituals depend on the person. For example, I sometimes play light instrumental music to help me fall asleep.


Driver supervisors are also taking charge of managing driver fatigue.

Case Study: Driver Fatigue Detection

Some fleets use driver fatigue detection sensors. Fatigue detection sensors scan a driver’s facial structure to measure their fatigue. During the Daylight Savings Time switch, some managers took a positive spin by using fatigue sensors to identify and reward alert drivers!

Click here to learn more about the Dangers of Driver Fatigue!

History: 8 Things You May Not Know About Daylight Saving Time
Telegram: Deadly car crashes spike after changing clocks for Daylight Saving Time

Driver Risk Management | Driver Training & Management

“Hey boss, what do you think of the new driver?” Uh oh. Although most safety managers prepare great selection and training processes, it is often hard to measure a driver’s risk. That risk is called driver risk management.

Driver Risk Management

First, let’s discuss what is risk management. Risk management means identifying what can go wrong and then planning ahead to minimize those risks.

Here’s an example. Let’s say an NBA general manager is prospecting draft picks. The GM can have the perfect prospect – say a 7-foot center who can make a real impact on both sides of the court.

However, without proper risk management such as looking at health history, the pick can be disastrous. That’s what happened with Greg Oden, a super talented college star who never made an NBA impact because of multiple knee injuries.

Of course, the same concept applies to fleet management. Driver risk management is the process of figuring who are the riskiest drivers. Ideally, managers would want a crystal ball that would tell them which drivers will get in an accident.

Unfortunately, those crystal balls don’t exist. Without crystal balls, what are some good ways to have driver risk management?

Traditional management

For a long time, managers only looked at their drivers’ accident history. If a driver was in an accident, it’s more likely that they will be involved in another one. For that reason, these drivers are labeled as the riskiest.

Although this idea has reason, it shouldn’t be the only way to classify drivers. Some shortfalls include:

Reactive, not proactive

Perhaps the biggest shortfall is that traditional driver risk management is reactive. Managers would only classify a driver as risky after they get in an accident. That defeats the purpose of risk management, which is meant to prevent accidents from happening in the first place!


Accident histories might not be the most reliable source of data. Since reports do not contain the entire story, managers still have to ask a few questions. How long ago was the accident? What caused the accident? Who was at fault? Accidents do not necessarily reflect a driver’s skills and it would be shortsighted to label a driver from a single incident.

Proactive management

The best practice in modern driver risk management is to proactively look at data. “Big data improves safety,” wrote Jorge Gonzales, a Geotab Solutions Engineer. “The quantity and quality of data is possible to process with the right tools.

Here are a few examples on how big data improved driver risk management.

Speeding data

Take a look at the graphs above. Clearly, the biggest change is the blue part. Blue represents speeding. When drivers speed, they are involved in more serious accidents.

Here is another graph. This graph shows that speeding is the most common GPS event when vehicles are involved in a collision.

It’s no secret that monitoring speeding directly correlates to driver risk. It’s like the movie Moneyball, where a baseball GM selects his players based on their On Base Percentage stat; many safety managers use speeding stats to gauge a driver’s accident risk.

Distracted driving

Distracted driving is another big area in risk management. According to a tort law called “negligent entrustment”, businesses can pay the price for distracted drivers.

Negligent entrustment is a fancy way of saying that a person is responsible when they let someone use a risky tool – a car, for example. Businesses must take reasonable steps to prevent distracted driving or they can be fined.

As a result, businesses started collecting data on distracted driving. For instance, some businesses use live streaming cameras to check if a driver is distracted. Other businesses use eye detectors to create distraction reports.

Online testing

Some managers use a framework called “ABC” to assess driver risk. ABC stands for Attitude, Behaviour, and Competence.

One of the coolest new ways to identify risky drivers is to use online testing. Online tests help managers complete a full picture on a driver. It assesses anything from their road knowledge to their concentration.

For example, E-Training World has online exercises to test driver concentration. In a test, a driver is shown a traffic picture for 12 seconds. After the 12 seconds, there is a multiple choice question about the picture.

Online testing, as a result, helps managers identify risky drivers who have not yet shown risky behaviours on the road.

FleetNews: Driver training: Steps to a successful driver training strategy
automotiveFleet: A Paradigm Shift to Driver Risk Management
Geotab: Using Big Data for Road Safety: A Safety Analysis Based on Geotab Telematics Data

Safe Driving Guide | From Coaching to Collision Warning Systems

Where did you learn how to drive? A lot of people learn from driving schools or from family members. In my case, my dad sat in the passenger seat and he was my extra set of eyes. It sure was a relief to have someone correct my mistakes! Besides driving school or family members, people also learned from tools such as in-cab coaching and collision warning systems.

Here are 3 ways where drivers can learn how to drive safely.

ways to drive safely

1) Driving Schools

Driving schools are an awesome place to learn safe driving. So how important is driving school? Compared to people who never attended driving school, driving school graduates get 75% fewer tickets and have 16% fewer accidents. That’s a big difference!

Driving schools, typically, are a combo of classroom and hands-on training. Both training methods are important and save drivers from tickets and accidents.

Classroom training

A lot of students only look forward to hands-on training. From my driving class lessons, I recall some of my classmates dozing off in the classroom. Big mistake! Classroom training teaches driving rules and makes a difference in avoiding traffic tickets.

Hands-on training

Most students sign up for driving school because of hands-on training. Hands-on training is where students get in a car with an instructor. The instructor then teaches students how to drive safely.

The best part is that this is all done in a safe car. Because instructors have their own brakes, they can stop the vehicle before it gets in an accident.

… And new ways of training!

The exciting part is some driving schools go beyond classroom and hands-on training. Driver simulation, for instance, is a growing area.

In driving simulations, students practice with virtual reality and a driving seat. As a result, students can safely practice anything from basic driving to emergencies.

2) In-Cab Coaching

In-cab coaching is like having a personal driving instructor. A coaching device monitors driving habits and uses a speaker for verbal feedback.

Let’s say a new driver is being trained on driving to the speed limit. In this case, a zero-tolerance speeding rule is set up on the device. The driver is then actively monitored and trained by the device. If they exceed the exceed the limit, an audible alert reminds the driver to slow down.

In addition to speeding, drivers can be trained on other areas. Other common areas include acceleration, braking, cornering, and seatbelts.

3) Collision Warning Systems

If in-cab training is the coach, then collision warning systems are guardians. They warn and stop drivers from getting into collisions with vehicles and pedestrians.

So how exactly do collision warning systems work? The exciting answer is that it depends on the system!

Basic collision warning systems warn drivers by using visual and audio alerts. Advanced systems, on the other hand, brake the vehicle before it crashes. They are so advanced that the system is being used to develop self-driving cars!

More information about driving safety systems:
In-cab training: GoTalk
Forward collision warning: Mobileye
UNL News Releases: Study: Driver’s ed significantly reduces teen crashes, tickets