How to Get Drivers on Board with Dash Cams

Drivers and dash cams

You’ve done your research on dash cams, pulled the trigger and made the investment. Implementation is good to go and from here on it, it’s smooth sailing. In no time, you’ll have your drivers on board with dash cams, right?

Not always. As with anything new, there can be a learning curve, and even resistance, when it comes to getting drivers on board with dash cams. 

This article will explore why some drivers might hesitate when it comes to dash cams, and how you can help get your drivers on board with dash cams.

Why Would Your Drivers Take Issue With Dash Cams?

Context, insight, and even a little empathy are necessary to address dash cam resistance. Some of the top objections with dash cams include:

Dash Cams Are an Invasion of Privacy

Having a camera pointed directly at someone for hours on end can feel a bit intrusive. Only last year, an Amazon driver tendered his notice after it was announced that the online retailer would be implementing AI dash cams in their delivery vehicles, citing the move was “both a privacy violation, and a breach of trust.”

Solution: Let Drivers Know That Privacy is a Priority

If privacy is a big concern for your drivers, let them know that it’s a priority for your fleet as well. This could include ensuring that only authorized personnel have access to footage, and that footage is only used for legitimate purposes, such as investigating accidents or claims. Implementing policies and procedures like these will go a long way in gaining driver trust.

Drivers Will Feel Like They’re Not Part of the Process

While your drivers aren’t necessarily part of your day-to-day business operations and decision-making, simply announcing a roll-out for new technology without requesting any feedback or having a pilot program can make your staff feel as though they don’t have agency over their role.

Solution: Provide Transparency

If you’re worried about drivers being resistant to dash cams, ease into it. Start by rolling out the technology to a few select drivers, and see how they react. You can then use their feedback to make adjustments before rolling it out to the rest of your fleet. 

Let your drivers know why you’re using dash cams and how you plan to use the footage. Make clear your intentions, and remind them that you have their best interests at heart.

This gradual approach will give you a chance to work out any kinks, and it will also help build trust with your drivers.

Finally, it’s always a good idea to get feedback from your drivers. As primary users, they may have insights or suggestions on how to make the transition to using dash cams smoother. Don’t hesitate to reach out and ask for their input!

Dash Cams Will Catch Their Mistakes

Again, this is a valid concern. No one wants to get in trouble or be reprimanded for making a mistake, and having it all caught on camera can feel like too much pressure. 

Solution: Talk About the Benefits

One of the best ways to get drivers on board with dash cams is to simply talk to them about the benefits. 

Improved fleet safety, reduction in insurance rates, and peace of mind knowing that footage can be used to defend against false claims feel far less like you’re trying to catch your drivers in a “gotcha” moment. 

Dash Cams Will Negatively Affect Performance Reviews

If video footage is being used for performance reviews, drivers might take umbrage with dash cams, citing them as a means to limit career advancement.

Solution: Use Training and Education as a Solution, Not Surveillance

Get drivers on board with dash cams using training and education opportunities, as well as incentives for good driving performance. 

Whether you offer prizes, rewards or bonuses, positive reinforcement can put to rest any myths or misconceptions about dash cams, and it will also contribute towards a positive safety culture. 

Dash cams present a unique opportunity for partnership between you and your drivers, offering transparency and accountability on either side. Your drivers want to know that you have their safety and best interests at heart. They want to feel encouraged and appreciated.

Changing the language around implementation will make a big difference when getting your drivers on board with dash cams.

Provided you’ve given your drivers adequate time to prepare for the transition, they too will come to see dash cam technology as a benefit — possibly even an asset — to their work on the road.

driver, fleet, transportation, training, driver shortage, zenducam, gofleet, zenscore

GoFleet Can Help You Hire (And Keep) Drivers – Here’s How.

According to the American Transportation Research Institute’s (ATRI) 2021 Critical Issues in the Trucking Industry report, fleets still list driver shortage as a top concern. Second on the list is driver retention, proving that it takes more than a competitive salary to attract and maintain a top-tier roster of professional drivers.

 

Thankfully, GoFleet has a number of resources to help mitigate driver shortage. By leveraging ZenScore, ZenduCAM and our managed service, we can help you recruit — and retain — the best drivers for your fleet.

 

The Driver Shortage

 

The trucking sector has undergone a period of belt-tightening, particularly with regards to the shortage of available drivers. The reasons are nuanced, but the end result is a deficit of available — and skilled — truck operators.

 

The pandemic has contributed to a massive imbalance of supply and demand. Drivers are hesitant to return to work due to the pandemic, or struggling to find licensing bureaus and training schools that remained open during lockdown. The result was a surge in freight volume with a drastically reduced headcount of qualified drivers, and a potential backlog of potential drivers waiting to be certified.

 

Retirements, layoffs and career changes represent another layer of lowered headcount. The average age of a truck driver is 46 (compared to 42 for all workers) and private fleet drivers can average 57 years old. With truck operators retiring faster than they can be replaced, fleet managers are left short-staffed and struggling to recruit suitable candidates.

 

Drivers are also changing careers, looking to replace their time behind the wheel with other swelling industries such as warehousing and construction. According to BLS, there have been roughly 43,000 construction jobs added to the construction industry since June. 

 

While we can’t make recommendations about wages and salaries, GoFleet can show you how our end-to-end digital fleet solutions can help you with consistency, transparency and safety; three pillars upon which you can build a stellar team of drivers.

 

Build a workplace safety culture

 

If you can effectively connect culture and safety, you’ll be more likely to boost retention. A positive corporate safety culture engages drivers by emphasizing that their actions matter. On the road, dash cams and telematics data help engage drivers on their routes by identifying risky behaviour, providing live coaching and reinforcing compliance regulations.

 

You should be clear and consistent with corporate messaging: safety is your top priority. Reinforce the connection between a driver’s behaviour and the fleet’s reputation, and make safety a part of every operation and branding opportunity, on and off the road.

 

Connect with technology

 

Compliance rules, such as the ELD mandate, require drivers to monitor their hours of service (HOS) Investing in dash cam technology makes your drivers daily routine easier, safer, and more productive. When drivers feel supported, not surveilled, they’re more likely to stay at their job.

 

For example, ZenduCAM provides live HD streaming to identify accidents or incidents with real-time transmission of images, GPS location tracking and driving behaviour data. ZenduCAM can help you track your drivers’ hours of service as well as their CSA scores. Smarter routing and scheduling can make trips more efficient, bringing your drivers home more often, contributing to their overall job satisfaction and aiding your business in retaining your drivers.

 

Reward your top performers

 

As part of our Managed Service offering, you can view the performance of your drivers at a glance with our built-in points system and break down the performance of each driver individually in detailed scorecards.

 

Identify your best drivers through this driver score program. This scorecard tells your drivers where they rank, and what they have to do to achieve the next reward level. By changing the narrative from punishing “bad” behaviour to rewarding good driving habits, your drivers are less likely to see dash cams as invasive or punitive.

GoFleet’s ZenScore creates quantifiable assessments on driving behaviour by identifying dangerous driving habits and optimizing the efficiency of your fleet. This interactive dashboard and driver scoring system monitors violations while incentivizing drivers to improve performance through contests and KPI metrics. Offer bonuses to individuals with high safety scores to help with retention, or try gamification to keep your fleet engaged.

 

Help optimize their routes

 

A common refrain from drivers leaving the trucking industry is the desire to be at home with their loved ones on a more regular basis (hence the move to more stationary industries such as construction.)

 

Using a custom mapping solution such as ZenduMaps, you can configure your maps to show data such as road status, vehicle location, weather reports and compliance times. Work with your fleet to optimize their routes, shorten trips and reduce the amount of time spent on the road while still managing operations efficiently. 

 

Improve training

 

Ongoing communication between you and your drivers is essential to reducing errors and improving efficiency. A great tool to help improve effective and continuous communication is ZenduLearn, an innovative training solution that leverages an online course hub to provide the skills and resources your drivers need.

 

Having detailed insights about each driver’s behaviour allows training to be tailored to each specific individual based on what they need to improve on. The application offers completion tracking and personalized learning, automating the most common tasks of employee training, such as marking quizzes, sending notifications for incomplete training modules, and issuing certifications. The centralized platform also allows you to keep track of every driver’s progress so you can maintain a strong learning environment within your team. 

 

Conclusion

 

According to FreightWaves magazine, the average cost of turnover is $11,500 per driver. High-performing truck drivers are an asset and an incredibly valuable resource to any business. Their role requires constant and heightened awareness and good judgement. 

 

Discover how to use industry-leading telematics, dash cams and managed service solutions to help you improve operational efficiency, enhance safety and create a lineup of exemplary drivers. Schedule a free demonstration today, and let us take you team to the next level.

school buses parking

Part 1: Telematics Solutions That Work For Any Vehicle Year In School Transportation

Many fleets understand how telematics solutions can benefit fleets, but often managers may be misinformed about how the solutions can be adopted by their fleet if their vehicles vary in age. Numerous solutions can be used by school transporters regardless of the make, model or year, continue reading to learn more. 

 

Why Telematics Solutions Are Important For School Transportation Fleets

Safety is of utmost importance and depends entirely on the decisions that drivers make. However, in some industries, there is even more stress placed upon safety as it can affect the lives of others. When discussing school transportation, this is visible as the driving behaviour and vehicle upkeep can not only affect the life of the driver, but of the students boarding as well. 

 

Safety and Telematics 

When addressing fleet safety, telematics can help support drivers with feedback and coaching by implementing driver scorecards, reports and alerts to ensure they know how to make safe driving decisions.

When discussing fleet safety and maintenance management, fleets are turning to systems that monitor and alert teams when maintenance checks or repairs need to happen. This ensures that unexpected breakdowns are drastically decreased and repair turnaround times are increased.  

 

Efficiency and Telematics 

Boosting efficiency can help school districts that face tight budgets accomplish more with less. By cutting down on idling time, speeding and inefficient bus routes, more money can be saved to ensure students have adequate transportation to and from school. 

While telematics may seem important to be used in all school transportation vehicles, sometimes fleets overlook it. Even though there are varying reasons as to why this is, many are simply misinformed about whether the technological advancements can actually be adopted and implemented. 

 

Why School Transportation Fleets May Initially Overlook New Technologies 

It’s not unheard of for school transporters, or any fleet for that matter, to have fleets that include vehicle models of varying years. With tight budgets, school transportation fleets are often seen to purchase new buses to replace older models that are no longer functioning. As a result, fleets have a variety of old and new buses, which in turn seems to cause a concern about whether telematics will be of use for the entire fleet. 

This poses the need for teams like GoFleet to share knowledge and insight to all-year inclusive vehicle solutions that fleets with varying makes and models can use.

 

Finding All-Year Inclusive Vehicle Solutions: Where To Start

As there seems to be miscommunication about model years being a requirement for using telematics solutions, our team has outlined four steps to take when searching for all-year inclusive vehicle solutions: 

1. Evaluate Your Fleet Needs

Before purchasing a new system or solutions to implement, managers must evaluate the current tools they have in place, as well their goals with utilizing telematics. Whether it’s to increase safety, lower costs or boost efficiency, these must all be determined to ensure the right solutions are later implemented. 

2. Do Your Research On Solutions

With your fleets needs in mind, it’s vital to research and find the right solution amongst the countless ones available while ensuring the age of the vehicle will not affect the success of the implementation. For example, if the priority is to cut down on fuel costs, looking for a solution to reduce idling time and monitoring driver behavior is the way to go. As well, it’s important to keep in mind that there are various solutions that work hand-in-hand with each other, in addition to being all encompassing. 

3. Review The Costs Of Implementation 

Fleets need to ensure that they make use of every dollar wisely. Setting aside and organizing the budget to adopt telematics may seem difficult, but it will result in great returns on investment. 

Systematic maintenance will avoid expensive repairs and result in the buses having longer life spans. Longer vehicle life span will also result from increased safety, and the frequency of school bus accidents will in turn reduce.

Although these telematic solutions can be implemented into the fleet at an affordable rate, agencies like Sourcewell can offer competitively, solicited purchasing contracts to get you these solutions and equipment at a discounted price. 

4. Speak With An Experienced Solutions Provider

Implementing telematics into your fleet can seem daunting, but by working with an experienced solutions provider you can rest easy knowing you’re in good hands. Working with GoFleet, an industry leader in this sector, will make the process simple as our team of industry specific specialists will ensure that your fleet receives a custom solution to drive your efficiency, safety and maintenance management as well as increase your ROI. To learn more about the right telematics solution for your fleet, get in touch with our School Transportation Experts.

To read more about the specific telematic solutions that can work for fleets with varying vehicle years, read the continuation in Part Two.